Strategic Organization

Toward a practice-theoretical view of the situated nature of attention
Nicolini D and Mengis J
In this paper, we examine how a practice-theoretical perspective may complement and expand the central tenet of the attention-based view (ABV) that attention is contextually situated. We put forward three main arguments. First, the components that make a practice possible and that locate it in history and context (practice architecture) also prefigure a situated horizon of relevance and possibilities (pragmatic field of attention). Attention thus often befalls organizational members outside the realm of discursive consciousness as a consequence of being engaged in socio-material practices. Second, attention is situated at the crossroads of multiple practices, each with its practice architecture and local pragmatic field of attention. Organizational attention implies tensions, conflict, and contradictions and emerges from the interaction and negotiation of multiple individual and group pragmatic fields of attention. Finally, attention is situated in the temporal dynamics of sustaining and turning attention. This allows us to distinguish between inattention, dysfunctional distraction, and potentially productive attention turning. We argue that by focusing on the ordinary and routinized nature of attention, a theoretical practice view complements and enriches the ABV by offering a less voluntarist and top-down view and proposing a richer view of situatedness. A practice-theoretical approach also distributes attention among a broader set of elements, offering resources to theorize how these elements are connected. The approach also establishes a link between paying attention and caring, thus bringing emotions back into the study of organizational attention. In turn, the ABV helps the practice-theoretical perspective to recognize the central role of attention in organizational matters and the importance of engaging in full with the organizational unit of analysis when dealing with attention-related issues.
Firms, activist attacks, and the forward-looking management of reputational risks
Amer E and Bonardi JP
A growing literature investigates how activists launch attacks against firms to improve environmental practices, a situation typically referred to as "private politics." Whether firms self-regulate in response has been shown to depend on reputational risks. However, reputation management in this literature is mostly reactive, whereas firms could be expected to anticipate and prevent reputation loss when faced with the threat of activism. How they would do so is not obvious, nonetheless, because firms have to consider two opposite effects: (1) a "reputational damage mitigation" effect, through which firms can pre-emptively align to what is expected from them, and (2) a "target enhancing" effect, in which self-regulation makes firms more visible and likely to be criticized. We show, theoretically and empirically, that these two effects actually co-exist and create heterogeneity in firms' responses when they witness activist attacks in their industry. The real impact of activism on the development of more sustainable practices is thus not only greater than if we solely considered the responses of firms that suffer direct attacks, as many firms start self-regulating before being targeted, but also varies within industries.
Firms, crowds, and innovation
Felin T, Lakhani KR and Tushman ML
The purpose of this article is to suggest a (preliminary) taxonomy and research agenda for the topic of "firms, crowds, and innovation" and to provide an introduction to the associated special issue. We specifically discuss how various crowd-related phenomena and practices-for example, crowdsourcing, crowdfunding, user innovation, and peer production-relate to theories of the firm, with particular attention on "sociality" in firms and markets. We first briefly review extant theories of the firm and then discuss three theoretical aspects of sociality related to crowds in the context of strategy, organizations, and innovation: (1) (sociality as extension of rationality, sociality as sensing and signaling, sociality as matching and identity), (2) (independent/aggregate and interacting/emergent forms of sociality), and (3) (misattribution and misapplication). We conclude with an outline of future research directions and introduce the special issue papers and essays.
Evolving user needs and late-mover advantage
Querbes A and Frenken K
We propose a generalized NK-model of late-mover advantage where late-mover firms leapfrog first-mover firms as user needs evolve over time. First movers face severe trade-offs between the provision of functionalities in which their products already excel and the additional functionalities requested by users later on. Late movers, by contrast, start searching when more functionalities are already known and typically come up with superior product designs. We also show that late-mover advantage is more probable for more complex technologies. Managerial implications follow.
Learning while (re)configuring: Business model innovation processes in established firms
Berends H, Smits A, Reymen I and Podoynitsyna K
This study addresses the question of how established organizations develop new business models over time, using a process research approach to trace how four business model innovation trajectories unfold. With organizational learning as analytical lens, we discern two process patterns: "drifting" starts with an emphasis on experiential learning and shifts later to cognitive search; "leaping," in contrast, starts with an emphasis on cognitive search and shifts later to experiential learning. Both drifting and leaping can result in radical business model innovations, while their occurrence depends on whether a new business model takes off from an existing model and when it goes into operation. We discuss the implications of these findings for theory on business models and organizational learning.