JOURNAL OF SOCIAL PSYCHOLOGY

Neurolinguistic Priming and Gender Stereotype Effects in the Ratings of Justice vs. Authority Moral Violations: Republicans and Democrats
Bretl BL and Thomas CL
An experimental method for assessing gender biases was used to compare Republicans' and Democrats' ratings of moral violations in the domains of justice vs. respect for authority. Four experimental conditions of a text-based survey instrument manipulated the gender of the protagonist and the location of the first instance of gender information in single-sentence moral violation vignettes. Results were consistent with the theoretical time course of neurolinguistic gender priming and the hypothesized influence of implicit stereotypes on moral judgments. Republicans demonstrated a gender bias in ratings of authority violations by rating violations committed by girls and women as worse when compared to a pronoun only condition. Democrats demonstrated the opposite bias by rating authority violations committed by boys and men as worse when compared to violations committed by girls and women. No significant bias was found for any of the justice violation conditions for either Republicans or Democrats.
How does contact valence and group salience affect outgroup attitudes in asynchronous computer mediated contact? Experiments on intergroup contact via social media posts
Majumdar S, Puri V, Ahuja S, Kannan Poyil A and Wadhwa A
The prejudice reduction potential of face-to-face intergroup contact is widely established, but we know much less about computer-mediated intergroup contact (online contact) specifically via social media where interactions are less controlled and mostly asynchronous. Additionally, much of the work on online contact has focused on positive, controlled contact, neglecting the effect of negative contact. We examined the effects of mediated contact via online posts with differing valence (positive, negative, and neutral) in three experimental studies, in an imaginary scenario (Study 1:  = 120) and a real intergroup scenario with South and North Indians (Study 2:  = 296, Study 3:  = 336). Main effects of One way and factorial ANOVA showed that contact valence significantly affected outgroup attitudes in Study 1 & 2 but was not replicated in Study 3, where quality and quantity of past contact and status differences emerged as significant predictors of attitudes. Multiple mediation analysis revealed that intergroup anxiety and quality of contact explained changes in attitudes, which was less affected by valence and more by regional identity and history of contact. Findings are discussed in light of the possibilities and limitations of asynchronous mediated contact on social media.
Similarity-attraction across ethnic, religious, and political groups: does celebrating differences or similarities make a difference?
Salas-Schweikart R, Hendricks MJ, Boychuck M and Moghaddam FM
Extensive research supports a positive association between similarity and attraction at the inter-personal level; the very limited research at the intergroup level is also supportive. In the context of increasing diversity in major societies, alternative diversity management approaches give priority to celebrating differences versus celebrating similarities. We tested to see if similarity-attraction at the intergroup level remains robust in conditions of celebrating differences versus similarities in four studies with ethnic (Study 1,  = 231; Study 2,  = 823), religious (Study 3,  = 1,004), and political (Study 4,  = 606) groups. Study 1 confirmed that participants wanted closer contact with others who they see as more similar. Studies 2, 3, and 4 largely replicated this pattern and found no differences across conditions celebrating differences or similarities between groups. In line with similarity-attraction theory, most group members preferred contact with similar others, both when intergroup differences and similarities were celebrated. The findings are discussed in the context of debates about diversity management policies.
Correction
Don't be rash: how effort, religion, and decision-type influence judgments of morality
Bergstrom VNZ, Robinson JS, Curtin A and Chasteen AL
The present study explored how knowledge (Study 1) and inferences (Study 2) about religiosity influence impressions of morality depending on whether effort is exerted to reach a morally controversial decision. In Study 1, undergraduates judged a [religious/nonreligious] doctor who exerted [little/great] effort into their decision to euthanize a patient. Results indicated that when the doctor was nonreligious or exerted low effort, they were considered less moral compared to when they were religious or exerted high effort. In Study 2, Turk Prime participants evaluated a doctor who decided in favor or against euthanizing a patient, with the same effort manipulation as Study 1. Results indicated that the doctor who favored euthanasia was considered less religious than the doctor who did not. As in Study 1, greater morality was associated with the doctor who exerted greater effort, particularly when they favored euthanasia. When the doctor favored euthanasia, they were rated as more moral when their background was inferred to be more religious; however, the opposite pattern of results emerged when the doctor decided against euthanasia.
The interplay of identity fusion, social norms, and pro-environmental behavior: an exploration using the dictator game
Spatola N
This research investigated how identity fusion with environmental issues interacts with social norms to shape pro-environmental behaviors, elucidating the psychological structure underlying environmental ideological engagement. Building upon a measure of identity fusion that captures both relational and doctrinal components of Zmigrod ideology framework, we found that higher identity fusion positively predicted donations to an environmental association in a Dictator Game paradigm. Importantly, results revealed an interaction between identity fusion and norm source on donation amounts. For individuals lower in environmental identity fusion, pro-environmental norms had a greater impact when originating from a source sharing their worldview (low-fused) compared to a distant group (high-fused). However, for individuals with high fusion, norm source proximity did not significantly impact donations. By illuminating this interplay between the relational and doctrinal facets of ideological thinking, this research advances understanding of the social and psychological motivators of environmental actions. These findings highlight the importance of considering identity alignment and social dynamics in fostering ecological engagement.
Conspiracy beliefs and majority influence
Pummerer L, Fock L, Winter K and Sassenberg K
Conspiracy beliefs (i.e. beliefs in specific conspiracy theories or the more general conspiracy mentality) are associated with a need for uniqueness and lower adherence to social norms. These findings suggest that conspiracy beliefs might be generally associated with less influence by majority opinions - absolutely and compared to minority opinions. In five experiments involving scenarios unrelated to conspiracy theories (overall  = 1669), participants were informed about the majority/minority opinion on a given issue (e.g. the building of a tunnel), afterward indicating their evaluation or voting intentions regarding the issue. We then tested whether the influence of a majority/minority opinion on evaluation or voting intentions is moderated by conspiracy beliefs. Across studies, we find no significant moderation. A meta-analysis confirms no correlation between conspiracy beliefs and susceptibility to majority influence. Taken together, our studies provide no evidence for the assumption that those holding conspiracy beliefs reject majority opinions per se.
Disease, death, morality, and politics: Pathogen prevalence, terror management, and conservatism as motivated social cognition
Nejat P and Heirani-Tabas A
We examined the effect of pathogen and mortality salience on moral values and political orientation, testing competing hypotheses derived from three relevant perspectives. While Terror Management Theory (TMT) predicts a delayed shift toward preexisting moral values and political orientation, Pathogen Prevalence Hypothesis (PPH) anticipates a shift toward binding moral foundations, and Political Conservatism as Motivated Social Cognition (PCMSC) posits a shift toward political Principlism. This was an experimental study with salience type (mortality, pathogen, control) and delay (immediate, delayed) as independent variables. The effect of pathogen salience on moral foundations and political orientation was consistent with TMT. Also, there was a delayed PPH-directed effect of pathogen salience on moral foundations, and a PCMSC-consistent effect of pathogen salience on political orientation. Findings are discussed in light of possible differences in the timeline of effects and provided insight to reconcile contradictory predictions of the three perspectives.
The mediating role of attributions of poverty and wealth in the relationship between perceptions of economic inequality and redistribution preferences
Álamo Hernández A and Sainz M
Previous research has identified that the relationship between perceived economic inequality and supporting redistribution is mediated by beliefs about what causes poverty. Despite its usefulness, this approach has failed to recognize the role of perceived causes of wealth in explaining the relationship between these two variables. We conducted correlational ( = 523) and experimental ( = 226) studies, demonstrating that in contexts with high inequality, attributing poverty and wealth primarily to external factors resulted in greater support for redistribution. Furthermore, the attributions that served as mediators varied depending on the proposed redistributive measure. We delve into the significance of wealth attributional processes in understanding attitudes toward redistribution.
The influence of vehicle size on perception and behavior toward drivers
Ha CH and Park SJ
This study examines the effects of vehicle size on driver impressions and behavioral intentions. Study 1 tested whether vehicle size (large vs. small) affects perceived physical size (height, body shape) through socioeconomic status (SES). We found that large (vs. small) vehicle drivers were perceived as tall (vs. short), and this perception was mediated by the drivers' estimated SES (but not by body shape). Study 2 focused on aggressive behavioral intentions (e.g. honking) toward other drivers, examining whether the relationship between vehicle size and intention was serially mediated by estimated physical size and traits (aggression, power). Here, large (vs. small) vehicle driver were perceived as tall (heavy) and possessing high power (high aggression), which is related to less (more) aggressive behavioral intention toward the driver. Our study suggests that individuals perceive other drivers' physical sizes differently, and this perception is associated with differences in behavioral responses toward other drivers.
The development of an implicit measure of treatment expectations
Cummins J, Faasse K, Helfer SG and Geers AL
In three preregistered studies, we investigated whether implicit treatment expectations, using a relational implicit measure (the MT-PEP), vary between participants provided opposing information about novel medical treatments (Studies 1 and 2) or who responded based on normative beliefs toward common over-the-counter drugs (Study 3). The studies revealed large Cohen's d effect sizes of both novel and well-known treatment information within the implicit measure. The studies also provide evidence of convergent validity, with MT-PEP scores associated with explicit beliefs about medicine and over-the-counter drug familiarity. Implicit treatment expectations can be assessed and offer a novel tool for the intersection of social psychology and medicine.
Hypocrisy moderates self-interest bias in moral character judgments
Bocian K, Myslinska Szarek K and Miazek K
Self-interest bias describes an observer's tendency to judge moral transgression leniently when they benefit from it. However, what factors moderate the self-interest bias is an open empirical question. Here, we investigated to what extent hypocrisy moderates the self-interest bias. Preregistered Study 1a ( = 194) and replication in Study 1b ( = 193) demonstrated that observers' interest impacts moral character judgments of hypocritical transgressors. This effect was explained by observers' goal attainment due to transgression (Study 2,  = 713) and agreement to aid observers' or ingroup interests (Study 3,  = 634). Importantly, transgressors' hypocrisy moderated the impact of observers' interests in moral character judgments (Studies 2 & 3). In summary, when judging hypocritical transgressors, peoples' moral character judgments tend to be biased by their or their group's interests. However, in comparison to non-hypocritical transgressors, this impact is less pronounced.
The Role of Moral Concerns and Institutional Trust in Conspiratorial Thinking
Galgali MS, Helm PJ and Arndt J
Conspiracy theories often feature moral concerns and thrive when societal institutions are perceived as untrustworthy. However, limited research exists exploring whether moral concerns are associated with conspiracy thinking and if this link is strengthened when institutional trust is low. Two studies employing correlational ( = 423) and experimental ( = 381) designs found that liberty moral concerns, and to a lesser extent binding concerns, are associated with increased conspiratorial thinking, particularly when institutional trust is low. Moral concerns about liberty may contribute to increased conspiratorial thinking and low institutional trust may play a key role in exacerbating this link.
Stereotypes as Bayesian prediction of social groups
Solanki P and Cesario J
A stereotype is a generalization about a class of people which is often used to make probabilistic predictions about individuals within that class. Can stereotypes can be understood as conditional probabilities that distinguish among groups in ways that follow Bayesian posterior prediction? For instance, the stereotype of Germans as industrious can be understood as the conditional probability of someone being industrious given that they are German. Whether such representations follow Bayes' rule was tested in a replication and extension of past work. Across three studies ( = 2,652), we found that people's judgments of different social categories were appropriately Bayesian, in that their direct posterior predictions were aligned with what Bayes' rule suggests they should be. Moreover, across social categories, traits with a high calculated diagnostic ratio generally distinguished stereotypic from non-stereotypic traits. The effects of cognitive ability, political orientation, and motivated stereotyping were also explored.
News media consumption and support for counter-terrorism measures: the role of hatred and fear
Arnoso-Martínez M, Bobowik M, González-Ortega N and Martinović B
Media are a key social agent shaping society's responses to measures implemented in the fight against terrorism. We argue that emotions elicited by media narratives on terrorist attacks are decisive to understand the link between the news media consumption and citizens' support for military intervention in the Middle East, as well as for security measures in the home country. In two studies conducted after the Brussels attacks ( = 250) and the Barcelona attacks ( = 633), we tested the explanatory role of emotions - specifically fear and hatred - in the association between media narratives and these two outcomes. The results of both studies show that hatred explained the positive relationship between news media consumption and support for military intervention, and to a lesser degree, agreement with security measures. In contrast, the positive relationship between news media consumption and agreement with security measures was explained by fear. This research underscores the need to consider how emotions are utilized in media discourse. We discuss practical implications of our findings for promoting ethical journalism.
The name's bond. parasocial bond: imagined interactions and state-level empathy
Robinson TJ, Brown X and Hackathorn J
Empathy, whether state or trait, is an individual's ability to adopt another's perspective, feel another's feelings, or identify with another's situation (Campbell & Babrow, 2004; Davis, 1983; Nezlek etal., 2007). Research reliably shows relationships between empathy and parasocial interactions (e.g. psychological engagements with fictional characters; Giles, 2002; Tsao, 1996; Zillmann, 1994). The current study sought to identify the relationship between the type of parasocial interactions and subsequent changes in state-level empathy via an experimental design. Results indicate state-level empathy changes are contingent upon valence (i.e. Favorite vs. Least Favorite) and status (i.e. Real vs. Parasocial) of the imagined interaction.
The structure and evolution of social psychology: a co-citation network analysis
Haslam N, Baes N and Haghani M
The present study examined the thematic composition and temporal evolution of social psychology through a co-citation network analysis of 80,350 articles published from 1970 through 2022. Six primary thematic clusters were identified: a broad "Classic Social Psychology" cluster most prominent in the 1970s and 1980s; "Traits & Affect" and "Social Cognition" clusters most influential in the 1990s; and "The Self," "Intergroup Relations," and "Big Five" clusters emerging after 2000. A small seventh cluster dedicated to COVID-19 and conspiracy theories emerged around 2021. These trends fit a narrative of generational shifts within distinct social and personality psychology traditions.
More familiar, more credible? Distinguishing two types of familiarity on the truth effect using the drift-diffusion model
Pan W and Hu TY
Familiar information is more likely to be accepted as true. This illusory truth effect has a tremendous negative impact on misinformation intervention. Previous studies focused on the familiarity from repeated exposure in the laboratory, ignoring preexisting familiarity with real-world misinformation. Over three studies (total  = 337), we investigated the cognitive mechanisms behind the truth biases from these two familiarity sources, and whether fact-checking can curb such biased truth perceptions. Studies 1 and 2 found robust truth effects induced by two sources of familiarity but with different cognitive processes. According to the cognitive process model, repetition-induced familiarity reduced decision prudence. Preexisting familiarity instead enhanced truth-congruent evidence accumulation. Study 3 showed that pre-exposing statements with warning flags eliminated the bias to truth induced by repetition but not that from preexisting familiarity. These repeated statements with warning labels also reduced decision caution. These findings furthered the understanding of how different sources of familiarity affect truth perceptions and undermine the intervention through different cognitive processes.
Hear me out: the role of competent and warm vocal tones in risk communication
Jiang Y, Yao Y and Qian X
Risk communication involves conveying potential risks to the audience. It's crucial for shaping behavior and influencing individual well-being. Previous research predominantly focused on verbal and written aspects of risk communication, with less emphasis on nonverbal cues like vocal tone. Addressing this gap, our study explores the impact of competent and warm vocal tones on risk communication across two risky decision-making paradigms, the Balloon Analogue Risk Task (BART) in Study 1 and the Gambling Task in Study 2. Results show that competent and warm vocal tones are more persuasive than neutral tones, and their effectiveness varies in different decision-making scenarios. Additionally, participants' perceived competence and warmth of vocal tones mediate this persuasiveness. This study enhances our theoretical understanding of risk communication by incorporating the impact of vocal tones. Also, it carries practical implications for marketers and practitioners, demonstrating the importance of using voice as a medium to persuade in real-world scenarios.
Autonomous communication with normative information facilitates positive spillover: promoting pro-environmental behaviors in a local setting
Toussard L and Meyer T
A pro-environmental behavior (PEB) intervention may increase the adoption of other PEBs that were not targeted by the intervention, leading to a positive spillover effect. Communication that both support autonomy, as defined by self-determination theory, and compliance with descriptive norms may promote the targeted PEBs and positive spillover effect. Such communication may enhance autonomous motivation to adopt PEBs. A pilot study ( = 350) about waste management in a university campus found that autonomous communication supplemented by normative information influenced both targeted and non-targeted behavioral intentions, compared to autonomous-only and controlling communication. Findings were replicated in a main study ( = 629). An intervention combining autonomy support and descriptive norms increased the likelihood of a positive spillover effect in contrast to an intervention combining controlling communication and descriptive norms. In both studies, autonomous motivation mediated the positive spillover effect. Results suggest that communication that promotes autonomous motivation by fulfilling basic self-determination needs may have a broader effect on a wider range of PEBs.
Facilitator or barrier? The double-edged effects of leader perfectionism on employee innovation behavior
Jiang X, Wang H and Li M
Although there have been studies in the past that have highlighted the important role of leader traits in motivating employee innovation behavior, leader perfectionism has been scarcely investigated in this context. This study attempts to explore whether leader perfectionism directed toward employees can facilitate or hinder employee innovation behavior. Based on the transactional model of stress, we propose and test a moderated mediation model using data from a multi-wave, multi-source survey of 334 leader-employee questionnaires. The results show that, for employees with high self-efficacy, leader perfectionism has a positive effect on their challenge stress, which in turn promotes employee innovation behavior; Meanwhile, for employees with low self-efficacy, leader perfectionism has a positive effect on their hindrance stress, thereby discouraging employee innovation behavior. This study has significant theoretical and practical implications as it highlights the underlying relationship between leader perfectionism and employee innovation behavior.
Influence of meaningfulness of work and leadership characteristics on customer-directed counterproductive work behavior resulting from customer mistreatment
Atamba C, Weng QD, Tariq H, Popelnukha A and Qi Y
This study explored the impact of customer mistreatment on counterproductive work behavior (CWB) and the moderating role of supervisor responses (self-sacrificial and self-serving leadership) to clarify why customer-directed CWB occurs and how it can be reduced. A sample of 392 customer-facing employees in the USA completed measures assessing the meaningfulness of work and self-sacrificial and self-serving leadership experiences. The meaningfulness of work moderated the relationship between customer mistreatment and employee anger, and a three-way interaction was found between employee anger and self-sacrificial and self-serving leadership on customer-directed CWB. Implications for managing customer mistreatment and fostering meaningful work to promote employee well-being are discussed.
Obedience to authority as a function of the physical proximity of the student, teacher, and experimenter
Dolinski D and Grzyb T
The authors are proposing a theoretical model explaining the behavior of individuals tested through experiments on obedience toward authority conducted according to Milgram's paradigm. Their assumption is that the participant faces typical avoidance-avoidance conflict conditions. Participant does not want to hurt the learner in the adjacent room but he or she also does not want to harm the experimenter. The solution to this conflict, entailing hurting on of the two, may be different depending on the spatial organization of the experiment. In the study, experimental conditions were modified, so that the participant was (vs. was not) in the same room as the experimenter and was (vs. was not) in the same room as the learner. Forty individuals (20 women and 20 men) were tested in each of the four experimental conditions. It turns out that the physical presence of the experimenter was conducive to obedience, while the physical presence of the learner reduced it.
Being tolerated as a minority group member: an experimental study with virtual teams
Adelman L, Verkuyten M and Yogeeswaran K
Research on the experience of being tolerated has focused on single events, ignoring the important question of whether the experience of being tolerated depends on previous experiences. We examined whether the experience of being tolerated has a negative impact on minority team members depending on whether they had previously been rejected or fully accepted. In a pre-registered study with 440 participants, we used a recently developed experimental paradigm to simulate workstyle minority status in virtual teams. These participants were randomly assigned to experience rejection or acceptance followed by being tolerated. Experiencing tolerance after rejection was strongly positive, reducing negative well-being, increasing positive future expectations about interactions with majority team members, and reducing people's intention to withdraw from their teams. By contrast, experiencing tolerance after acceptance was weakly but consistently negative, with increased negative well-being, increased negative future expectations, and increased withdrawal intentions. Lastly, despite tolerance being more harmful than acceptance, that harmfulness did not translate into greater willingness to raise one's voice and express discontent about not being valued.
The effects of COVID-19 risk, gender, and self-compassion on the workplace cyberbullying and job satisfaction of university faculty
Ramos Salazar L, Weiss A, Yarbrough JW and Sell K
The purpose of this study is to examine workplace cyberbullying (WPCB) in higher education. Specifically, the study examines the relationship between WPCB and several important factors such as self-compassion, job satisfaction, and gender. The cross-sectional study administered a survey to a convenience sample of 179 faculty members. The regression model showed that self-compassion was positively related to job satisfaction, whereas WPCB was negatively related to job satisfaction after controlling for covariates. The path analysis model results showed that gender and COVID-19 risk of severe illness were related to WPCB. Additionally, self-compassion mediated the inverse relationship between WPCB and job satisfaction.
The central role of social exclusion when representing ethnic minorities and its association with intergroup attitudes
Sánchez-Castelló M, López-Rodríguez L, Navas M, Meneghini AM and Morandini S
A mixed-methods approach was used to analyze the social representations of four ethnic minorities in southern Spain. Following a between-subjects design, Spanish participants ( = 532) were assigned to evaluate either Romanian Roma, Spanish Roma, Moroccan, or Romanian non-Roma people, with a free-association task and scales of stereotypes, emotions, and behavioral tendencies. Results showed that Romanian Roma was the most devalued target, eliciting the worst representation and attitudes. The content analysis revealed that participants described minorities mainly in terms of social exclusion, culture, appearance, personality, opportunity seeking, stigmatization, and personalization/equality, with social exclusion being a key category associated with worst attitudes.
Measuring emotional contagion as a multidimensional construct: the development and initial validation of the contagion of affective phenomena scales
Clarkson BG, Wagstaff CRD, Arthur CA and Thelwell RC
We offer an alternative conceptualization of the construct of susceptibility to emotional contagion and four related studies where two separate measures were developed and initially validated. The Contagion of Affective Phenomena Scale-General (CAPS-G) is a 5-item scale that measures the general susceptibility to the contagion of affect, and the Contagion of Affective Phenomena Scale - Emotion (CAPS-E) assesses six distinct emotions. Study 1 generated items with experts. Study 2 explored and confirmed construct validity and the factorial structure of both measures using exploratory structural equation modeling. Study 3 established test-retest reliability, concurrent validity, and discriminant validity. Study 4 found predictive validity with a sample of competitive swimmers. In four separate samples, a 21-item and 6-factor first-order structure of CAPS-E provided the best model fit. We provide initial evidence that supports the use of CAPS-E and CAPS-G as reliable and valid measures of the susceptibility to contagion of affective phenomena.
Incumbency and self-uncertainty: when prototypical leaders lose their advantage
Ouyang Y, Kincaid KM, Rast DE, Gaffney AM and Hogg MA
Research on how uncertainty affects the preference for prototypical over non-prototypical leaders has produced mixed results. To understand these discrepancies, two studies explored leader status (prospective versus incumbent) as a potential moderator. Participants reported levels of self-uncertainty (Study 1) or were primed with high versus low self-uncertainty (Study 2) before evaluating a prototypical or non-prototypical leadership candidate who was incumbent or prospective. For incumbent candidates, prototypicality predicted more favorable evaluations under low self-uncertainty, but this relationship was weakened under high self-uncertainty. For prospective candidates, prototypicality predicted more favorable evaluations under high self-uncertainty, but this relationship was weakened under low self-uncertainty.
Self-expansion within sexual minority relationships
McIntyre KP, Mattingly BA, Issula I and Stanton SCE
According to the self-expansion model, people increase their positive self-concept content when they form and maintain romantic relationships, and self-expansion is an important predictor of relationship outcomes. Although thought to be universal, no prior research has examined self-expansion among sexual minority individuals. In the current study, sexual minority ( = 226) and heterosexual ( = 104) participants completed measures of self-expansion and relationship outcomes, and sexual minority participants completed measures of sexual minority stress. Overall, sexual minorities reported similar levels of self-expansion as heterosexuals, and sexual minority status did not moderate the association between self-expansion and relationship satisfaction, investments, or quality of alternatives. However, sexual minority status moderated the association between self-expansion and commitment. For sexual minority participants, self-expansion negatively correlated with sexual minority stressors (i.e. internalized homonegativity, concealment, inauthenticity) and moderated the association between internalized homonegativity and relationship satisfaction and commitment, as well as concealment and relationship satisfaction and commitment, such that the negative association between sexual minority stressors and relationship outcomes was weaker in relationships characterized by high (vs. low) levels of self-expansion.
Perceived reputation moderates the link between honor concerns and depressive symptoms
Foster S and Bock J
Prior research has shown that U.S. cultures of honor have higher rates of depression and suicide. While links between honor endorsement and suicide have been established in the literature, a direct test of the primary mechanism underlying this association (reputation damage leading to depression) has not yet been tested. The current study sought to address whether shifts in perceived reputation might be associated with higher levels of depression for honor endorsing individuals. An online sample of 305 participants were tracked across two time points, assessing perceived individual reputation and perceived family reputation, as well as depressive symptoms. Analyses revealed that higher levels of honor concern at Time 1 were linked with higher levels of depressive symptoms at Time 2, but only for those with low perceived reputation - these relationships held while controlling for the stability in reputation and depression across time points, as well as controlling for participants' gender. Findings provide the first empirical evidence that reputation damage may contribute to detriments in mental health in honor endorsers.