JOURNAL OF BROADCASTING & ELECTRONIC MEDIA

The Role of Internet Engagement in the Health-knowledge Gap
Lee CJ
The current research posits that education leads to differential levels of Internet engagement, which moderate the association between Internet use for health information and general health knowledge. Using a nationally representative survey that covers adults between the ages of 40 and 70 in the United States, it is found that education is positively related to Internet engagement. Also, Internet use has stronger associations with health knowledge for people exhibiting high Internet engagement than for people exhibiting low Internet engagement. The implications of these findings for research on both Internet use and knowledge gaps are discussed.
Sex on American Television: An Analysis Across Program Genres and Network Types
Fisher DA, Hill DL, Grube JW and Gruber EL
As part of a larger study on television exposure, 1,276 shows from the 2001-2002 television season were coded for sexual content. Compared to previous research, this study sampled more networks targeted to adolescents and examined differences across additional program genres. A unique feature is the assessment of sexual content across network types. Three genres were distinguished by high percentages of shows with sexual behavior and talk and greater explicitness. This pattern characterized premium cable movie channels compared to broadcast and other cable networks. Few genres consistently offer programming that is free of sexual content during peak times for teen viewing.
Unraveling Uses and Effects of an Interactive Health Communication System
Han JY, Hawkins RP, Shaw BR, Pingree S, McTavish F and Gustafson DH
By developing a number of measures distinguishing amount, type of content, and when and how that content is used, the current study revealed effective patterns of use that are associated with quality of life benefits during an eHealth intervention. Results generally suggest that the benefits depend on how a patient uses the system, far more than on sheer amount of exposure or even what type of content is chosen. The next generation of eHealth system should focus on providing new and varying content over time, but even more on encouraging intensity of use and long-term commitment to the system.
Age Differences in Online Social Networking: Extending Socioemotional Selectivity Theory to Social Network Sites
Chang PF, Choi YH, Bazarova NN and Löckenhoff CE
This article extends socioemotional selectivity theory to online social networking by examining age differences in the size and composition of Facebook networks across a wide age range of Facebook users (18 to 93 years old) in a nationally representative sample. Findings suggest increasing selectivity of Facebook social partners with age. Compared to younger adults, friend networks of older adults are smaller but contain a greater proportion of individuals who are considered to be actual friends. Moreover, a higher proportion of actual to total Facebook friends is associated with lower levels of social isolation and loneliness across the life span.
Multitasking With Television Among Adolescents
Christensen CG, Bickham D, Ross CS and Rich M
Using Ecological Momentary Assessment, we explored predictors of adolescents' television (TV) multitasking behaviors. We investigated whether demographic characteristics (age, gender, race/ethnicity, and maternal education) predict adolescents' likelihood of multitasking with TV. We also explored whether characteristics of the TV-multitasking moment (affect, TV genre, attention to people, and media multitasking) predict adolescents' likelihood of paying primary versus secondary attention to TV. Demographic characteristics do not predict TV multitasking. In TV-multitasking moments, primary attention to TV was more likely if adolescents experienced negative affect, watched a drama, or attended to people; it was less likely if they used computers or video games.
LMFAO! Humor as a Response to Fear: Decomposing Fear Control within the Extended Parallel Process Model
Abril EP, Szczypka G and Emery SL
This study seeks to analyze fear control responses to the 2012 Tips from Former Smokers campaign using the Extended Parallel Process Model (EPPM). The goal is to examine the occurrence of ancillary fear control responses, like humor. In order to explore individuals' responses in an organic setting, we use Twitter data-tweets-collected via the Firehose. Content analysis of relevant fear control tweets (N = 14,281) validated the existence of boomerang responses within the EPPM: denial, defensive avoidance, and reactance. More importantly, results showed that humor tweets were not only a significant occurrence but constituted the majority of fear control responses.
When do Online Audiences Amplify Benefits of Self-Disclosure? The Role of Shared Experience and Anticipated Interactivity
Kornfield RF and Toma CL
As individuals increasingly write about their distressing experiences online, it is important to understand how perceived online audiences influence the effects of self-disclosure. In an experiment, participants wrote about recent breakups for online audiences purportedly varying in 1) whether they shared recent breakup experiences and 2) their ability to leave comments. Participants perceiving audiences with shared experience showed more cognitive processing in their writing and reported increased post-traumatic growth at follow-up than participants perceiving general audiences. Those anticipating comments wrote less about emotions than those who did not. Mechanisms accounting for the benefits of shared experience warrant further investigation.