PUBLIC UNDERSTANDING OF SCIENCE

A different image? Images of scientists in Chinese films
Yu H and Luo A
This study explores how scientists are represented in the films produced in China since the establishment of the People's Republic of China in 1949. In total, 61 films (25 realistic and 36 science fiction) are analyzed according to grounded theory. Results show that the scientist in Chinese films tends to be male, middle-aged, married, sociable, and with tidy hair. He is most likely from the field of physics and tends to conduct experiments in a laboratory. Six prototypes are identified: the patriotic scientist, the stubborn scientist, the elite scientist, the scientist as adventurer, the helpless scientist, and the mad scientist. The patriotic scientist is specific to the Chinese context and predominates in realistic films. In comparison, the science fiction films show more diversity in representing scientists. Finally, we discuss similarities and differences in the cinematic representation of scientists in China and in the West.
Sociotechnical imaginaries of gene editing in food and agriculture: A comparative content analysis of mass media in the United States, New Zealand, Japan, the Netherlands, and Canada
Das A, Cordoba D, Kristiansen S, Velardi S, Wonneberger A, Yamaguchi T and Selfa T
Sociotechnical imaginaries of gene editing in food and agriculture reflect and shape culturally particular understandings of what role technology should play in an ideal agrifood future. This study employs a comparative media content analysis to identify sociotechnical imaginaries of agricultural gene editing and the actors who perform them in five countries with contrasting regulatory and cultural contexts: Canada, Japan, New Zealand, the Netherlands, and the United States. We find that news media in these countries reinforce a predominantly positive portrayal of the technology's future, although variations in which imaginaries are most mobilized exist based on the regulatory status of gene editing and unique histories of civil society engagement around biotechnology in each country. We argue that by granting legitimacy to some narratives over others, the media supports gene editing as a desirable and necessary component of future agrifood systems, thereby limiting consideration of broader issues related to the technology's development and application.
Towards a trusted genomics repository: Identifying commercialisation fears and preferred forms of governance across segments of the community
Elphinstone B, Walshe J, Nicol D and Taylor M
A latent class analysis on a nationally representative Australian sample ( = 1000) identified four subgroups (i.e. classes), ranging from high to low concern about, and willingness to donate to, a national genomic repository under different forms of public and commercial management and access. The distribution of concerns and governance preferences across these classes was investigated. This added to previous research by indicating the degree to which extant concerns (e.g. corporate profiteering, discrimination by insurers) are held by different segments of the community. Based on the governance mechanisms that had widespread support across segments, the following recommendations are made to develop a trusted Australian genomic repository: the repository cannot be solely profit-driven; can utilise an access committee; protections (e.g. ensuring confidentiality of donors) may not require new legislation; data users cannot retain data for future research; the public should remain informed about the intended and/or actual benefits of research.
Public understanding of preprints: How audiences make sense of unreviewed research in the news
Fleerackers A, Ratcliff CL, Wicke R, King AJ and Jensen JD
News reporting of preprints became commonplace during the COVID-19 pandemic, yet the extent to which the public understands what preprints are is unclear. We sought to fill this gap by conducting a content analysis of 1702 definitions of the term "preprint" that were generated by the US general population and college students. We found that only about two in five people were able to define preprints in ways that align with scholarly conceptualizations of the term, although participants provided a wide array of "other" definitions of preprints that suggest at least a partial understanding of the term. Providing participants with a definition of preprints in a news article helped improve preprint understanding for the student sample, but not for the general population. Our findings shed light on misperceptions that the public has about preprints, underscoring the importance of better education about the nature of preprint research.
What are we talking about when we are talking about the audience? Exploring the concept of audience in science communication research and education
McCarthy E and Grant WJ
The concept of 'audience' is central to research and practice in science communication. When asked by a scientist for help communicating their work, who among us has not responded with the time honoured question 'who is your audience?' Yet what we mean when we talk about audience is not always clear: implied and ambiguous, rather than explicit and precise. This article explores this ambiguity, drawing on a systematic review of 1360 science communication research articles and a survey of 45 science communication educators. We report 10 different conceptualisations, in three groups. conceptualisations include 'Demographic', 'Knowledge', 'Values' and 'Embodied'; conceptualisations include 'Interaction' and 'Dynamic'. In , we found 'Diverse', 'Potential', 'Plural' and 'General' conceptualisations. These data allow tracking of how we have conceptualised audience over time, an understanding of the groups systematically under-serviced, and a pathway to a richer discussion of this key concept for our field.
Motivation, self-determination, and reflexivity of researchers in comedic public engagement
Gallagher Á, Fracchiolla C and Fairfield JA
Understanding motivation and impact of participation in public engagement programs is crucial for fostering dialogue between researchers and the public. Using Self-Determination Theory and Reflexive Thematic Analysis, in this study we analyzed motivation and impact on identity of researchers participating in Bright Club Ireland, a public engagement project where academic researchers learn to use stand-up comedy as an informal and accessible means of communicating their research, then perform at a public-facing variety night alongside professional comedians. Through semi-structured interviews and focus groups, we found that participation in Bright Club is largely intrinsically motivated, driven by researchers' desire to gain skills, be recognized as experts, and present their own perspectives on their disciplines. These findings shed light on how participation in public engagement can promote a sense of autonomy, competence, and relatedness among researchers, and highlight the role of creative expression in facilitating reflection and growth.
"They Only Silence the Truth": COVID-19 retractions and the politicization of science
Abhari R and Horvát EÁ
Retracted COVID-19 articles have circulated widely on social media. Although retractions are intended to correct the scientific record, when trust in science is low, they may instead be interpreted as evidence of censorship or simply ignored. We performed a content analysis of tweets about the two most widely shared retracted COVID-19 articles, Mehra20 and Rose21, before and after their retractions. When Mehra20 was seen as a politicized attack on Donald Trump and hydroxychloroquine, its retraction was broadly shared as proof that the article had been published for political reasons. However, when Rose21 was seen as evidence of vaccine harm by vaccine opponents, its retraction was either ignored or else framed as a conspiracy to censor the truth. These results demonstrate how retractions can be selectively used by scientific counterpublics to reframe the regulation of science as evidence of its institutional corruption.
Declaring crisis? Temporal constructions of climate change on Wikipedia
Steiert O
On Wikipedia, editors daily negotiate edits to an entry that summarizes climate change to a global audience. The outcome of their efforts is an encyclopedic entry with a conspicuous lack of temporal clarity that circumvents the question of whether climate change is an immediate crisis or merely a potential future phenomenon. This qualitative discourse analysis of editors' debates around climate change on Wikipedia argues that their hesitancy to "declare crisis" is not a conscious editorial choice as much as an outcome of a friction between the folk philosophy of science Wikipedia is built upon, editors' own sense of urgency, and their anticipations about audience uptake of their writing. This friction shapes a group style that fosters temporal ambiguity. Hence, the findings suggest that in the Wikipedia entry on climate change, platform affordances and contestation of expertise foreclose a declaration of climate crisis.
Fiction references as framing devices in extended reality news discourse
Graves-Sandriman EK
This article examines fiction references in news coverage of extended reality. Based on a mixed methods analysis of 977 news articles from UK mainstream mass media outlets, this study found that fiction references were frequently used as framing devices within the news articles, with a focus on two franchises: original trilogy (1999-2003) and (1987-1994). These references were utilised in the following three key ways: claiming fiction is becoming real; as a tool to improve readers' understanding of extended reality; and, to a limited degree, to create dystopic visions of extended reality. Ultimately, this article shows that, despite the dystopic representations of extended reality in fiction, fiction references have primarily been used to portray extended reality as advanced and high-quality. This supports extended reality adoption and the commercial interests of technology companies, raising questions as to whether journalists prioritise the interests of their readers when creating such news.
How generative artificial intelligence portrays science: Interviewing ChatGPT from the perspective of different audience segments
Volk SC, Schäfer MS, Lombardi D, Mahl D and Yan X
Generative artificial intelligence in general and ChatGPT in particular have risen in importance. ChatGPT is widely known and used increasingly as an information source for different topics, including science. It is therefore relevant to examine how ChatGPT portrays science and science-related issues. Research on this question is lacking, however. Hence, we simulate "interviews" with ChatGPT and reconstruct how it presents science, science communication, scientific misbehavior, and controversial scientific issues. Combining qualitative and quantitative content analysis, we find that, generally, ChatGPT portrays science largely as the STEM disciplines, in a positivist-empiricist way and a positive light. When comparing ChatGPT's responses to different simulated user profiles and responses from the GPT-3.5 and GPT-4 versions, we find similarities in that the scientific consensus on questions such as climate change, COVID-19 vaccinations, or astrology is consistently conveyed across them. Beyond these similarities in substance, however, pronounced differences are found in the personalization of responses to different user profiles and between GPT-3.5 and GPT-4.
Does exposure necessarily lead to misbelief? A meta-analysis of susceptibility to health misinformation
Li J and Yang X
A meta-analysis was conducted to quantify the overall effect of health misinformation exposure on shaping misbelief. Aggregation of results from 28 individual randomized controlled trial studies ( = 8752) reveals a positive but small average effect, = 0.28. Moderation analyses suggest that adults who are younger and female tend to develop higher misbelief if exposed to health misinformation. Furthermore, media platform, message falsity, and misbelief measurements also contribute to the exposure effect. These findings offer nuanced but crucial insights into existing misinformation literature, and development of more effective strategies to mitigate the adverse impacts of health misinformation.
The plurivocal university: Typologizing the diverse voices of a research university on social media
Volk SC, Vogler D, Fürst S and Schäfer MS
Science communication has diversified in the wake of the digital transformation of communication and media ecosystems. Social media enable universities, but also academics and institutions affiliated with them, to expand their communication. This leads to increasing plurivocality of universities, yet the many different voices remain largely unexplored. This study develops a typology to conceptually distinguish eight voices by their representational role, hierarchical embeddedness, type, and affiliation. Based on a quantitative content and social network analysis of more than 600 Twitter accounts linked to a research university, it identifies six types of voices empirically. The study compares interactions among these voices, showing differences between central and decentral, as well as institutional and individual voices, and highlighting closer exchanges between voices within the same disciplinary communities. It also examines topics and tonality, revealing that decentral institutional voices engage most in science-related topics, and that only current and former students express critical views.
Science popularisation as diffusion of knowledge?
Panayotova P
This article offers an in-depth analysis of the diffusion model of science popularisation. It reviews criticisms against the model and shows that they do not warrant its rejection. It argues that the diffusion model has elements, hitherto neglected, which can facilitate a better understanding of popularisation. Viewing popularisation as the diffusion of knowledge is beneficial because it enables us to: (1) pinpoint the origins of popularisation and trace its historical continuity; (2) explain science requires continuous popularisation; (3) understand why the values that popularisers promote are not arbitrary; and (4) define more precisely the role of popularisers.
Public perception of new plant breeding techniques and the psychosocial determinants of acceptance: A systematic review
Paleologo M, Lanubile A, Camardo Leggieri M, Graffigna G, Gomarasca P and Barello S
Advancements in New Plant Breeding Techniques have emerged as promising tools for enhancing crop productivity, quality, and resilience in the face of global challenges, such as climate change and food security. However, the successful implementation of these techniques relies also on public acceptance of this innovation. Understanding what shapes public perception and acceptance of New Plant Breeding Techniques is crucial for effective science communication, policymaking, and the sustainable adoption of these innovations. The objective of this systematic review was to synthesize existing research on the public perception of New Plant Breeding Techniques applied to food crops and explore the psychosocial determinants that influence acceptance. Twenty papers published between 2015 and 2023 were included on various New Plant Breeding Techniques and their reception by the general public. Determinants affecting the acceptance of food crops derived from New Plant Breeding Techniques were categorized into six areas: sociodemographic factors, perceived benefits and risks, attitudes toward science, communication strategies, personal values, and product characteristics.
Scientists in the news photos: Photographic portraits of scientists in China (1949-2022)
Yu H and Yu Y
Photography plays an important role in science communication. This study investigates the photographic portraits of scientists in the news media in China from 1949 to 2022. The data consist of 1,071 photographs published in , the most influential newspaper in China. The photographs are analysed according to a framework based on previous studies on the visual representation of scientists. Analysis shows an overall image of scientists that demonstrates distinctive 'Chinese' features, such as the prominence of group photos and governmental honours. Diachronically, the visual image of scientists evolved from the early farmer scientists acclaimed in midst of political struggle to social elites and stars celebrated as China's hope for indigenous innovation. The study enriches our understanding of the visual representation of scientists in China, and sheds light on the influence of culture, politics and social positioning of science and technology on the image of scientists created by the media.
Self-serving beliefs about science: Science justifies my weaknesses (but not other people's)
Cruz F and Mata A
This research explored the strategic beliefs that people have about science and the extent to which it can explain moral and immoral behaviors. Although people do not believe that science is able to explain certain aspects of their mind, they might nevertheless accept a scientific explanation for their immoral behaviors if that explanation is exculpatory. In a first study, participants reflected on moral and immoral deeds that they performed or that other people performed. Participants were somewhat skeptic that science can account for people's behavior- for when they reflected on the wrongdoings that they committed. Two further studies suggest that strategic belief in science arises because it enables external attributions for the behavior, outside of the wrongdoers' control. Implications are discussed for science understanding and communication.
Who is at risk of bias? Examining dispositional differences in motivated science reception
Altenmüller MS and Poppe LA
The motivated reception of science in line with one's preexisting convictions is a well-documented, pervasive phenomenon. In two studies ( = 743), we investigated whether this bias might be stronger in some people than others due to dispositional differences. Building on the assumptions that motivated science reception is driven by perceived threat and suspicion and higher under perceived ambiguity and uncertainty, we focused on traits associated with such perceptions. In particular, we tested the impact of conspiracy mentality and victim sensitivity on motivated science reception (as indicated by ascriptions of researchers' trustworthiness and evidence credibility). In addition, we explored the role of broader personality traits (generalized mistrust and ambiguity intolerance) in this context. None of the investigated dispositions modulated the motivated science reception effect. This demonstrates once again, that motivated science reception is a ubiquitous challenge for the effective dissemination of science and everyone seems to be at risk of it.
Cognitive, affective, and behavioral engagement with science news predicted by the use of accessibility strategies in science-minded and general audiences
Zimmerman I, Tal T and Baram-Tsabari A
Numerous studies have explored internal factors such as cultural values and acquired knowledge accounting for how people engage with science. However, it remains unclear how external factors embedded in science texts relate to audience engagement. A content analysis of 298 text-based popular science news articles and their following 5852 reader comments was conducted in two Israeli audiences, science-minded and general readers, to explore how the accessibility strategies embedded in these articles relate to cognitive, affective, and behavioral engagement. Findings indicated similar patterns of relationship between accessibility strategies and engagement expressions for both audiences; however, the relationships were more pronounced for general readers compared to science-minded readers. Using jargon and a narrative writing style increased the odds of positive emotions in reader comments, whereas addressing socio-scientific issues increased the odds of cognitive expressions. These results may contribute to a fuller understanding of ways to drive meaningful public engagement.
'Follow the science': Popular trust in scientific experts during the coronavirus pandemic
Seyd B, Hamm JA, Jennings W, McKay L, Valgarðsson V and Anness M
The coronavirus pandemic increased the role played by scientific advisers in counselling governments and citizens on issues around public health. This raises questions about how citizens evaluate scientists, and in particular the grounds on which they trust them. Previous studies have identified various factors associated with trust in scientists, although few have systematically explored a range of judgements and their relative effects. This study takes advantage of scientific advisers' heightened public profile during the pandemic to explore how people's trust in scientists is shaped by perceptions of their features and traits, along with evaluations of their behaviour and role within the decision-making process. The study also considers people's trust in politicians, thereby enabling us to identify whether trust in scientists reflects similar or distinctive considerations to trust in partisan actors. Data are derived from specially designed conjoint experiments and surveys of nationally representative samples in Britain and the United States.
The climate : Minority discourses in readers' comments to climate change articles in the Portuguese press
Monteiro Ramos N and Castro P
Today, the dominant climate change discourses affirm its anthropogenic nature and the urgency for policies. However, minority discourses remain active in the worldwide debate, refining arguments beyond simple denial-as shown regarding formal/official discourses of the United States and European far-right parties. This makes it necessary to examine the public understanding of climate change in everyday, informal minority discourses, looking at how they work for broadening societal space for "quarantining" the transformative potential of climate change meanings/policies. For this, we analyze readers' comments on climate change articles from two Portuguese newspapers, drawing from the frameworks of neutralization techniques and meaning barriers. Findings show that although denial of anthropogenic climate change remains, discursive efforts concentrate on person-stigmatizing depictions of climate change actors, delegitimized as "elites" in populist vocabularies, reflecting a consistent alignment between everyday discourses and those of the United States and European official far-right. We discuss the functions this pattern may have for the growth of climate change minority positions.
Is science to be trusted? How environmentally active youths relate to science in social media
Gustafsson KM
Research has shown a great distrust among youths toward political representatives, who they demand should "listen to the science." However, less research has been done on youths' own trust in science. This study explores and explains how youths who are environmentally active in two different environmental youth organizations relate to science in social media, whether they trust science, and how youths' relation to science creates a discursive context in which they may develop their identity. The study uses the approach of discourse analysis to examine social media content published on Facebook by and (the Swedish Field Biologists). The study shows (i) how subject positions for and are created in relation to one another based on different expressions of youths' trust in science and (ii) how environmental youth organizations, by identifying with science, make youths important actors in the discourse on climate change.