Social marketing: the family planning experience
El-ansary AI and Kramer Oe J
Health service marketing: a suggested model
Zaltman G and Vertinsky I
Marketing and population problems
Farley JU and Leavitt HJ
Social marketing: an approach to planned social change
Kotler P and Zaltman G
Broadening the concept of marketing
Kotler P and Levy SJ
The changing demographics of women: trends that have great and growing significance for marketing management
Lazer W and Smallwood JE
Marketing communications in nonbusiness situations or why it's so hard to sell brotherhood like soap
Rothschild ML
The marketing of social causes: the first 10 years
Fox KF and Kotler P
Problems and challenges in social marketing
Bloom PN and Novelli WD
