Sport in Society

Using soccer to build confidence and increase HCT uptake among adolescent girls: A mixed-methods study of an HIV prevention programme in South Africa
Hershow R, Gannett K, Merrill J, Kaufman BE, Barkley C, DeCelles J and Harrison A
HIV prevalence is eight times higher in young South African women compared to men. Grassroot Soccer (GRS) developed SKILLZ Street (SS), a single-sex intervention using soccer to improve self-efficacy, HIV-related knowledge, and HIV counselling and testing (HCT) uptake among girls ages 12-16. Female community leaders-"coaches"-deliver ten 2-hour sessions bi-weekly. Attendance and HCT data were collected at 38 programmes across 5 GRS sites during 24 months in 2011-2012. 514 participants completed a 16-item pre/post questionnaire. Focus group discussions (FGDs) were conducted with participants (n=11 groups) and coaches (n=5 groups), and coded for analysis using NVivo. Of 1,953 participants offered HCT, 68.5% tested. Overall, significant pre/post improvement was observed (p<0.001). FGDs suggest participants: valued coach-participant relationship; improved self-efficacy, HIV-related knowledge, communication, and changed perception of soccer as a male-only sport; and increased awareness of testing's importance. Results suggest SS helps at-risk girls access HCT and HIV-related knowledge while promoting self-confidence.
Was Glasgow 2014 inspirational? Exploring the legacy impacts of a mega-sport event via the theorized demonstration and festival effects
Cleland CL, Ellaway A, Clark J and Kearns A
The potential legacy of mega-sport events to increase physical activity and sports participation among the host community has been recognized. As part of the Glasgow Commonwealth Games 2014, a longitudinal dataset was collected, focusing on the 'Active' legacy domain, which aimed to help the Scottish population become active and lead healthier lifestyles. The study investigated if the event changed behaviours and attitudes towards sport and physical activity among the host community through two theorized legacy pathways: (1) demonstration; and/or (2) festival effect. Results showed that the demonstration and festival effects were relevant to the community but they were largely ineffective in changing attitudes or behaviours, suggesting that, the mechanisms were operative but not effective. It is essential that future mega-sport events implement effective promotional campaigns to engage the host city and implement initiatives alongside the event to increase physical activity and sports participation in the longer term.