Media coverage of the Paralympic Games can affect how athletes with impairment and disability sport are perceived by the public. Researchers investigating media representations of disability sport have focused on how Paralympic athletes and disability sport are represented by the media. Limited research, however, has examined how Paralympic athletes perceive these representations of themselves and the meanings they attribute to such representations. The purpose of this study was to examine how Paralympic athletes make meaning of discourses of disability within Paralympic coverage. This involved semi-structured photo-elicitation interviews with eight Canadian Paralympic athletes. A reflexive thematic analysis (RTA) was used to analyze the data utilizing Foucault's notions of discourse, power, and technologies of the self. The findings demonstrate that Paralympic athletes made meaning of the discourses of disability within Paralympic media coverage by drawing on their lived and media experiences. Athletes with more media experience articulated problematizations of dominant discourses of disability in Paralympic media coverage and engagement in technologies of the self. Knowledge generated from this study offers media personnel an informed understanding of how Paralympic athletes understand representations of disability and disability sport. This knowledge may offer insight and inform future media approaches of disability sport and the Paralympic Games.

Recently, motherhood and pregnancy in elite sport have received increased attention in sport media. Through a comprehensive news media search across Factiva as well as a gray literature search using Google search engine, we analyzed 115 articles using feminist framing analysis. We developed two primary frames: 1) empowerment versus exploitation, and 2) proactivity versus reactivity. Our results show that many pregnant and parenting athletes frame their respective sponsors as exploitative for recognizing and capitalizing upon their unique marketing value, while these same corporate sponsors frame themselves as industry leaders who empower pregnant and parenting athletes. These two frames show that pregnant/parenting elite athletes commonly face discriminatory policies and practices and that there is often a lack of congruence between marketing and actual corporate practices and policies. These findings arguably reflect larger societal issues related to gender equity and highlight the importance of action over rhetoric to ensure motherhood is supported-rather than marketed-for elite athletes.

Overweight is one of the major health-related challenges in industrialized countries and mostly preventable through a healthy diet and regular engagement in physical activity. Health communication practitioners and researchers, therefore, started using the media's persuasive potential by creating entertainment-education (E-E) programs that promote healthy nutrition and exercise. By observing the characters in E-E programs, audience members can learn vicariously and eventually develop personal bonds with them. The current study investigates the effects of parasocial relationships (PSRs) with characters of a health-related E-E show, as well as the impact of parasocial breakups (PSBUs) on health-relevant outcomes. Using the setting of the show The Biggest Loser (TBL), we conducted a quasi-experimental longitudinal field study. Participants ( = 149) watched shortened episodes of the show once a week for 5 weeks. Results showed that PSRs with the reality TV characters did not increase over time and after repeated exposure. Findings furthermore suggest that PSR did not influence self-efficacy perceptions or exercise behavior over time. Parasocial breakup distress intensity was neither related to self-efficacy nor to exercise behavior. Interpretations of these findings and implications for better understanding the effects of PSRs and PSBUs are discussed.

This article examines British media coverage of women's association football during the coronavirus (COVID-19) pandemic, to identify how the media framed the women's game and how these frames could shape the public perceptions of it. Through a database search of British-based news coverage of women's football, 100 news articles were identified in the first 6 months after the start of the pandemic. A thematic analysis was conducted, and five dominant frames were detected in the context of COVID-19: 1) ; 2) ; 3) (e.g., alterations to national and international competitions); 4) and 5) (e.g., welfare, uncertain working conditions). These frames depart from the past trivialisation and sexualisation of women's sport, demonstrate the increased visibility of women's football, and shift the narrative towards the elite stratum of the game. Most of this reporting was by women journalists, while men were shown to write less than women about women's football. This research advocates continued diversification of the sports journalism workforce to dissolve the hegemonic masculine culture that still largely dominates the industry.

The COVID-19 pandemic has had a major impact on all societal domains, including sports. Social distancing measures and the closure of sports facilities posed especially severe challenges for grassroots sports clubs, which thrive on joint activities and member social contact. Drawing on mediatization theory, the study examines the communication challenges faced by grassroots sports clubs and the perceived potential of digital media to overcome these obstacles during and beyond the pandemic. Based on in-depth interviews with 32 club officials of German grassroots sports clubs, the study identified ongoing uncertainty about COVID-19 regulations, preserving members' sense of belonging during social distancing, and involving everyone in formal processes as the major communication challenges. While most of the interviewees valued the potential of digital media to address these challenges, they acknowledged that the benefits of digital media for individual members would depend on their skill, motivation, and concerns, as well as on the availability of digital infrastructure. For that reason, digital media were not considered a substitute for face-to-face social contact or sporting activity but were seen to extend opportunities for communication and training. More generally, these findings raise new questions about the relationship between mediatization and social cohesion.

On March 11, 2020, the National Basketball Association suspended its season after a player tested positive for COVID-19. Within days, the rest of the sports world similarly suspended play in the wake of the pandemic. This study focuses on sports media storytelling when covering athletic competition was no longer an option. Utilizing four distinct time periods and framing theory as the foundation of our theoretical framework, the content analysis examined shifts from the normal reporting routine and how those shifts morphed as pandemic information dictated. As the pandemic grew more widespread, health and safety became the predominant focus of national sports media. In spring 2020, sports news experienced a significant shift in coverage as economic and fairness frames were replaced with health, safety, and quality of life as the principal frames in the coded articles. By pinpointing the major differences in coverage across time, the study revealed that sports content and frames quickly shifted to reflect the perceived severity to the global health community, while the sources used in those articles stayed largely the same. The theoretical and applied implications of the study are discussed.